Advertising is at the heart of all businesses worldwide, and doing that part right is the difference between success and the slow, painful death of a business enterprise. There are many forms of advertising, with some dating back to the industrial age. Even then, people understood the importance of using catchy phrases and images to capture the attention of buyers.
Not much has changed today, except for the quality and options available to businesses. One of the most used forms of advertising is the use of flexible LED lights. We'll take a look at the types of LED advertising, how they affect the health of your business, the benefits they offer, and upcoming trends that are changing the business landscape.
LED screen advertising is a type of electronic advertising medium that displays static or video-based advertisements with high resolution graphics.
The advantages of using LED screens include precise brightness and content control, high resolution displays, and connectivity to CMS.
The popularity of bright and high resolution display panels has led to the popularity of LED advertising screens especially for outdoor and indoor use. - The versatility of digital signage makes it easy to display different types of vehicles. Its benefits such as durability, energy saving and low cost have led to the increasing popularity of digital signs in recent years.
LED displays come in different varieties, each handling a specific function for a particular segment. The following are the main types of LED screens commonly used in the advertising world.
Outdoor displays are one of the largest and most effective LED advertising options available. They are usually placed on buildings in densely populated cities and can be used to display various types of advertisements. They have good image quality that makes them ideal for broadcasting enhanced advertisements for products and services.
It's very effective even during the day, thanks to advanced screen technology that makes it easy for anyone to see what's being displayed even under the glare of the sun. The same technology also makes colors look more vivid, making the ads so beautiful that anyone walking below the screen will have a hard time ignoring them.
Synchronized and unsynchronized displays transmit non-grayscale images from the computer in autoplay mode and are used to display advertisements involving characters and text. Essentially, what happens here is that texts and images are set up to continue to appear regular or irregular, repeating the same pattern over and over. They are a very effective type of advertising, using repetition to make a splash in the mind of anyone who happens to be looking at the screen. These types of screens work best at airports where important flight information is updated every minute.
Conventional LED screens are the kind that need to be held up by giant steel structures in a specific outdoor location. They are very common along roads leading into and out of urban environments and work very well for motorists speeding on the road. They are intentionally enlarged and bright to ensure that they can be seen from great distances, giving drivers plenty of time to see what is being advertised even while they are on the move. with top speed. They can also be used to display traffic information on roads and stations.
Industrial Indicator LED Display is a display used in malls, supermarkets, exhibitions and fairs as well as other densely populated spaces where events involve a large number of people going on. The LED screens are connected to a control system operated by a number of people, who constantly include new advertisements in the program to keep them running throughout. Most of these industrial indicator LED displays are used to display offers besides showing important data such as temperature, weather forecast, pressure, among many others.
You may have seen those curved displays erected mainly in the center of a road roundabout or in the middle of a road intersection. They have a beautifully curved screen that goes from one end to the other, forming a perfect circle displaying promotional materials from scrolling text to video. They are a very effective way of disseminating information as cars and people move slowly, and add an artistic touch to the area where they are located.
Over the past year, technology has continued to evolve and become more innovative. Transparent LED screen entered the display industry and entered the market. Compared with ordinary LED display, it is clearer, more beautiful, lighter and is currently in market demand for indoor and outdoor marketing. It includes essential features such as high transparency, does not block the line of sight and does not affect the overall appearance. It comes with a three-dimensional 3D display effect that captures the viewer's interest. It also displays a new circuit design and has better heat dissipation than conventional LED displays.
Using LED advertising could be the best decision you will ever make for your business. Some notable benefits of using LED advertising include the following.
Compared to the combination of LEDs and static billboards that only display images and other graphic materials, LED billboards bring creativity to everyone because there are countless ways you can present advertising to the audience.
You can combine text, audio, video and images in any way using the most colorful flashing formats to create some unique and eye-catching displays. Using animated ads is more beneficial for the business as they leave a lasting impression in the audience's mind.
However, there is no guarantee that using LED screens for advertising will give your business all the publicity you are looking for. You still have to do the work involved in creating compelling material that will keep your audience engaged long enough to spark a need for your products and services. A creative medium requires good content for it to work.
In the past, when it came to using magazines and newspapers, billboards, TV or radio, there was a limit to the amount of content you could put into the space or time period provided. To get the best out of what's on offer, many businesses have had to scrap their advertising to the bone, leaving only the details that matter. That greatly reduces the impact of advertising.
However, with LED advertising, you are not limited by space or time. You can add as much information as you want and simply arrange it in an orderly and understandable format that can be played back for as long as you like. This gives you the flexibility to choose the message you want, the length and format, and how long you want to see it.
Unlike billboards that can fade over time or even get ripped off by the wind or the newspaper will be thrown away as soon as it's finished reading, LED screens will stay there and the content you choose to display on them is original. soft. This means that it does not degrade in quality and can even be stored for future reuse without having to recreate anything new.
It doesn't matter how bad the weather conditions are; The screen will continue to play ads and messages through any storm. As long as the electricity is on, you're guaranteed that the ads stay live for anyone interested in viewing them. To get the best LED display, make sure you get high quality products from reliable LED display suppliers.
Thanks to improved technology, LED advertising screens now come with advanced screens that can be played in high definition. This means that even if someone is a mile away if the screen is large and bright enough, they can still see text and the edges of an image clearly without having to squint.
These high resolution and graphic specifications have enhanced the efficiency of the advertising process because people are only looking at the screen, attracted by the quality of light and color, and in the process, they will learn a thing or two about you. business and all about it. The high-quality display also makes it easier for anyone to view the topics of the day without difficulty.
When compared to traditional forms of display advertising that used to consume huge amounts of electricity, modern LED screens are more economical as they have lower energy consumption. The monitors may have high resolutions, but they are highly optimized to display high-quality content without using too much power.
Another advantage of using LED advertising screens is that they are automated; you just create the initial ad, load it into the program and let it run on its own. Some can even be managed remotely from another location, as is the case with casinos and gambling venues, meaning you don't have to have someone on-site to keep an eye on how things are going. any; everything can be solved remotely with the simple click of a button.
Unlike billboards and TV ads, where you can only post information related to your products and services, LED advertising allows multiple companies to post their ads on the same show, company after company with clear breaks in between to communicate with each other. viewers that they are considering different brands and not one.
This allows businesses to save money as they can split the entire cost among themselves and expose their products to a wider audience. The same thing can never be reproduced on a billboard without causing confusion.
Someone would have to be blind to avoid looking up at the LED advertising screen. The array of colors and smooth transitions of high-quality images and videos can be a bit mesmerizing, especially at night, and people just find themselves looking up at the screen and in the process recognizing your brand. you without intention.
So, in a way, using these types of advertising tactics will effectively help you acquire new customers who can quickly think of you if they need a product or service. that you provide. Their brains are more likely to remember the ad and associate it with your brand.
Another thing that makes them effective is that there is no option to skip ads other than to look away, which ensures that the ads run out of time and once that happens over and over again, many people will find themselves watching them and it is likely that they will end. increase as potential customers increase significantly.
When making billboards, you have to change the panels every time you need to display new material. They are usually made of plastic and require painting and printing. This is not only a long process but also adds to environmental pollution. However, when it comes to LED advertising screens, they are not only energy efficient, but once they are set up, you will never need to make any new changes every time there is a need to display documents. new. You just need to place new videos and photos and press play, the rest will take care of itself.
One of the core goals of advertising is to get the upper hand in the competition. The most effective way to achieve this is to predict what your competitors are planning to release, then counter it with your own product. However, easier said than done; You might come up with a great ad only to find it swallowed up by a competitor.
Fortunately for many businesses today, LED advertising allows for rapid changes to the original advertising. Unlike billboard print ads that can't be changed easily once the ink is put on the canvas, with LED ads you just need to change the details on the original file and put the updated version into the program, and it will keep running like nothing happened.
The ability to change things quickly and flexibly in real time as events unfold is an additional asset that ensures businesses stay abreast of trends and their competition. Today's business environment does not allow even a second to slack off; you blink, you lose.
4. Types of LED display installation
LED screens for advertising can be installed in a number of ways depending on the intended message and their location. Installation types include the following.
Wall Mounts: These are indoor and outdoor wall mounted LED displays and come in a variety of sizes, from the small ones that can be found inside malls and stores to the large ones that are installed on large buildings outside.
Column installations: These are mounted on single poles erected in an open space away from obstructions such as buildings and trees. They are one of the tallest forms of LED displays and they are easy to move around. You can also change the direction they are facing faster without a hitch.
Roof Installation: This is ideal for buildings with flat roofs and some walking space; The buildings in question are usually not that tall, with LED displays taking up most of that space with their vibrant lights and colors. It would be a good move if your business is also located in the same building as that will attract customers much faster.
Suspended Installation: This is the type of installation achieved by hanging a giant LED display from a suspended position between two buildings supported by sturdy cables and wires. It is ideal for an outdoor setting where buildings are not too tall and close together.
Mobile rental installations: These are temporary displays that are set up temporarily as aboveground stages where there is high traffic. They can be set up fairly quickly and can be relocated in no time. They are very effective in drawing attention to new offers or new product launches accompanied by marketing activities and on-the-ground performances.
As a business, at some point, you'll have to expand your advertising efforts if you want to keep out your competitors. One of the moves to make this a reality is to purchase your own LED advertising screens for your building or rental space in the many screens dotted in urban cities. When it comes to choosing the best LED advertising display, pay attention to the following factors.
Number of LEDs: You have to make a decision to use a single LED in one location or place them in other strategic locations. The latter will cost you more but will increase brand visibility, while the former is cheaper and more localized.
Installation type: The installation type determines the LED display model you choose. If you install columns, you are free to choose any size, while indoor installation will depend on available space.
Price: LED advertising screens are not cheap. The more advanced and larger the features, the more expensive they are. You may have to spend a considerable amount of money handling this project. You will also have to make a decision about whether to rent or buy outright.
Brightness: Brightness plays an important role in determining how visible the material is on display. The screen should be bright enough to be visible during the day under the glare of the sun from any angle on the ground. At the same time, it should be bright enough at night for better visibility, especially when near other screens.
Judging by the trajectory that advertising is taking, it is easy to see that the use of LED advertising displays will only increase, but how different will they be ten years from now? Here are some trends that the advertising world will soon see.
The use of 3D art is already in effect in some developed countries and is expected to grow even more strongly in the future. This is where display screens are used to display ads as 3D holograms, creating the effect of the product extruding out of the screen into the air. This is a revolutionary technology that will transform the business world in a huge way.
Instead of using screens, future LED advertising will be displayed on the surface of the buildings themselves, using the entire building to display colorful ads from bottom to top. Depending on the size of the building, ads like these are likely to be seen from miles around and this can be a huge motivator for any business going down this route, especially businesses involved in amusement parks.
Akestam Holst-based advertising agency iN Sweden made a splash in the advertising world when they created a responsive LED display that reacts to people when they get close to it. In this situation, the ad is called The Cough Man. It is equipped with a smoke detector, so immediately the video shows a man coughing uneasily and someone passing a cigarette nearby. This type of advertising can be improved in the future and the possibilities of what can be done are limitless.
This could be related to the response of LED advertising screens that use Artificial Intelligence to detect the faces, genders and even races of people passing nearby and use that data to display them. display ads relevant to each group. For example, if a woman walks past the screen, it can quickly interact with them by playing a pre-recorded greeting and going on to show some ads for products they may need to enter. some time. Although many consider this invasive and scary, technology has never been without controversy in this march to the future.
Conclusion
Online advertising may replace other traditional forms, but there will always be space for outdoor advertising and so the use of LED screens will continue to be the most preferred option for many businesses in the world. future. If you are contemplating a display for your advertising needs, please contact us and we will walk you through all the available options to find the right LED display for your model. your business model.
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Posted by: Admin - Date: 08-06-2023
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