In recent years, the world of advertising has changed dramatically. From the quiet printed standees, businesses can now attract customers with just a 15-second video displayed on a vertical advertising screen .
No reprints, no fear of obsolescence, no waste — just a few taps to change new content.
It is this flexibility and modernity that makes vertical advertising screens quickly become a trend in shopping malls, restaurants, spas, showrooms, hotels or even coffee shops.
And the question that most businesses ask is:
“Should I invest in a permanent advertising screen for long-term use, or should I only rent it when there is a campaign?”
The answer is not simple, because it depends on brand strategy, budget and usage goals.
(1).png)
Vertical advertising screen, also known as LED standee - digital LED poster , is a device that displays advertising content, images, and videos in digital format.
Unlike paper standees or static banners, this type of screen can display motion, sound, effects, and direct interaction (with touch version).
Typically, the size ranges from 79 inches , designed in portrait form , suitable for lobby spaces, entrances, reception areas, cashier counters, etc.
Display technology can be COB LED - each type provides different image quality and brightness depending on the indoor or semi-outdoor environment.
The most notable points of this type of screen are:
You can learn more here: Genuine Vertical Advertising Screen | Good Price, Nationwide Delivery
(1).png)
When it comes to “investment”, people often think of high initial costs. But with vertical advertising screens, the return value far exceeds that figure.
Investing in a good quality LED or LCD screen is like building a permanent advertising asset .
Unlike printing, which only lasts a few weeks, a screen can last 5-7 years if properly maintained.
Just change the content and you can use it for dozens of different campaigns without additional production costs.
When owning a screen, the business no longer depends on a third party. You can change the content at any time – in the morning run a product introduction video, in the afternoon switch to a “flash sale” promotion, in the evening play a customer appreciation clip.
All it takes is a few minutes of operation, dozens of times faster than waiting for standees to be printed or posters to be pasted.
A display space with a digital screen always creates a sense of luxury, class and modernity .
For brands in the F&B, spa, real estate or interior industries, a vertical LED screen is not only an advertising tool but also a part of brand identity.
Customers will feel the serious investment and professionalism from the first second.
An advertising screen can operate continuously for 10-12 hours a day, consuming about 200-300W of electricity - equivalent to a small incandescent bulb.
The monthly electricity and maintenance costs are only equal to one large-format poster printing session .
After 10-12 months of use, the business almost recovers its investment , and from the second year onwards, the entire display effect is the actual profit.
You can learn more here: 79 inch vertical advertising screen | Super sharp COB technology
(1).png)
Despite its many benefits, buying a monitor isn't always the right move.
For newly opened businesses, running only a few campaigns a year, or without a long-term communication plan, spending tens of millions of dong on a screen may not be necessary.
In this case, renting a vertical advertising screen is a reasonable choice, both cost-saving and ensuring a professional image when needed.
Some businesses are new to digital content management. Without someone to update or check it regularly, displays can display image errors, lose connectivity, or otherwise perform poorly.
The solution is to rent a complete package – including displays, tech support, warranty, and content replacement support.
For event organizers, roadshows, activations… the installation location is constantly changing, owning a fixed screen will be inconvenient.
Renting a screen helps you move flexibly, without worrying about transportation, installation or storage.
The form of renting a vertical advertising screen is very popular today, especially in the field of events, fairs, exhibitions, conferences or openings.
The advantage of renting is not only in cost, but also in convenience and speed of implementation.
You can rent a screen for the reception desk or dozens of screens for the exhibition booth.
Flexible rental period from 1 day - 1 month , depending on your needs.
Average rental price from 1,000,000 VND - 3,000,000 VND/day for a 79 inch screen.
This cost includes transportation, installation, technical support , helping you save maximum time.
(1).png)
The rental company is responsible for all technical aspects, ensuring the screen operates stably throughout the event.
If a problem occurs, the equipment is replaced immediately.
The business only needs to prepare the content – video, images, logo – and the rest will be handled in a package.
For businesses considering investing, rent now and buy later is a smart way to experience the reality.
After a few campaigns, you can evaluate the effectiveness of the display, the level of customer attraction and make a more accurate investment decision.
In essence, investing is for long-term benefits, renting is for short-term needs.
Businesses with a consistent communication plan, a stable brand, and a system of many branches should invest.
On the contrary, if you only organize events a few times a year, renting will be a reasonable and budget-optimized choice.
In many cases, these two forms can be combined in parallel : owning a fixed screen for the store, and renting additional mobile screens when running promotions or big events.
This is a trend that many businesses are applying to balance investment costs and efficiency.
(1).png)
2025 is predicted to be the boom period of Digital Signage in Vietnam.
Businesses not only need to display beautiful content, but also need to manage smart screen systems , synchronizing brand images at many different touch points.
At this time, choosing a reputable supplier plays a decisive role.
Among the pioneering brands, Luxmage is a unit specializing in providing vertical advertising screen solutions - both flexible purchase and rental forms .
Luxmage does not simply sell equipment, but also:
With over 10 years of experience in the field of LED screens and display solutions , Luxmage understands that what businesses need is not just "a beautiful screen", but an effective, profitable and sustainable advertising system.
Whether you are a retail brand, coffee chain, showroom, spa or shopping mall , Luxmage can design a separate solution :
This is the method that many big brands in Ho Chi Minh City and Hanoi are applying — both saving investment costs and ensuring effective display and consistent brand image.
8. Conclusion: Smart choice – long-term benefits
Whether you choose to invest long-term or rent by campaign, vertical advertising screens are still a tool that brings superior communication efficiency compared to traditional forms of advertising.
It helps businesses display vivid messages, update instantly and enhance brand image in the eyes of customers.
If your goal is to build lasting recognition , investing in a display is a worthwhile investment.
If you only need temporary displays, running a few campaigns or events – renting is a reasonable, quick and cost-effective solution.
And if you are looking for a reputable unit that can advise on both forms — from design, installation, operation to after-sales service — then Luxmage is the reliable choice.
Luxmage not only provides displays, but also brings a smart display ecosystem , helping businesses:
CONTACT INFORMATION
Vi Luc Technology Company Limited - LUXMAGE
Address: 63 Lo Lu, Truong Thanh, Thu Duc, HCMC
Hotline: 0988.89.5066 - 0933.33.5066
Email: sale@luxmage.com
Hot news
Project Reference
Posted by: Admin - Date: 07-11-2025
