Transparent LED screen, development prospect, and issues must be resolved

In 2012, the US Market Research Agency Displaybank released a report titled "Transparent Display Technology and Market Prospects," which boldly predicted that the market yield value of transparent LED screens would be around US $ 87.2 billion in 2025. The introduction of transparent transparent LED screens has broadened the range of LED screen applications to two major markets: architectural curtains and retail stores, establishing a new trend in the development of new media.

Furthermore, as the speed of urban construction increases, glass wall, a type of high-grade and atmospheric building material, gradually gains popularity., and has good waterproofing ability, it can be said to be the highlight of curtain glass wall. The use of glass walls not only avoids objections, but also adds a special beauty to urban works through their fashion and aesthetic. Its, modern, and technological. As a result, the transparent LED display has received widespread attention and enthusiasm in the market.

Transparent display is taking the application terminal product innovation market by storm with its new display mode, thin and light appearance design, and scientific atmosphere. and cutting-edge technology.

The principle of operation of a transparent LED display

The LED transparent screen is a micro-improvement to the light bar display, and targeted improvements to the SMD manufacturing process, lamp bead packaging, and control system have been made. Besides that, the hollow structure reduces the number of structural components. By obstructing the line of sight, the perspective effect is maximized. At the same time, it has a novel and one-of-a-kind display effect, with the audience standing at an ideal viewing distance while the painting is suspended on the glass curtain wall.

Further to that, when designing the advertising content screen, the transparent LED screen can remove the unnecessary background color and replace it with black, and only display the content that needs to be displayed, reducing the playback method. Reduces light pollution significantly while also lowering energy consumption and saving more than 30% more energy than conventional LED displays.

Through technological advances, the transparent LED screen not only ensures the lighting requirements and viewing angle range of lighting structures between floors, glass facades, windows, etc., but also has the function of good heat dissipation, anti-aging, and easy installation and maintenance, completely changing the limitations of LED screen application on glass.

The development prospect of transparent LED screen

Transparent displays, as a segment of the LED display market, provide unprecedented visual experiences and new application experiences to everyone while enriching product categories and display modes. LED display fills a void in the field of transparent LED displays, giving customers more options and possibilities. In general, it can be used anywhere there is a glass wall. Banks, shopping malls, theaters, commercial streets, chain stores, hotels, city public buildings, famous structures, and so on. It can be used for home decoration, bar decoration, shopping mall decoration, and so on, with glass tables, partitions, or doors and windows in shopping malls emitting light when the switch is turned on, and it can even be installed on larger fish tanks.

1. Curtain wall construction

Expanding the area of modern glass walls in urban areas has enormous potential. Curtain walls are a new area of blue ocean in a context where urban outdoor advertising resources are becoming increasingly depleted. This field encompasses a wide range of applications, including glass-walled buildings, large shopping malls, sightseeing elevators, 4S shops, and various glass windows, among others.

2. Retail establishment
The street glass wall is an important means of displaying and promoting the goods of a retail store, and it is very important in showing the business items of the retail store, focusing on promoting products to attract customers to buy. One of the future trends in the design and development of advertising window design is to change the static display of the window and make it flexible; make the store as a whole become more lively and have deeper information interaction with consumers and the crowd.

The appearance of a transparent LED display not only incorporates all of the advantages of a standard high-definition outdoor LED display, but also significantly reduces the beauty and bearing capacity of the shop window. and perfectly solve the video display problem in the retail industry window The transparent LED display currently used in retail store windows is not only light, thin, and simple to install, but it also has a minimum pixel pitch of 5mm and more than 80% transparency. Its use eliminates the hassle of gluing and replacing ordinary paper posters while avoiding the drawbacks of traditional LED and LCD screens, which are bulky, opaque, and unsightly. When compared to the use of a building's curtain wall, the window LED transparent screen may have a larger market demand.

It is expected that as technology matures and improves, product diversification and market acceptance improve, the rate of territorial expansion of transparent LED displays will gradually accelerate, and more and more application areas will be explored. Technology alters lives, and the transparent LED screen will make future life more vibrant.

Five problems that need to be solved for transparent led display

(1) The dilemma of permeability versus point spacing. According to some of the current products on the market, the maximum transparency of the transparent screen is more than 90%, with a minimum dot spacing of 3mm. Is the transmittance and point pitch of a transparent screen at their maximum? Because the PCB, the driver IC, and the lamp beads are all opaque, if the dot pitch change is smaller, it must pay the price of losing some transparency. and high transparency is precisely the most significant advantage of a transparent screen; and the cost of improving transparency is the enlargement of the dot, which affects screen clarity and display effects. As a result, it is a conundrum.

(2) Inquiries about after-sales service, ease of product maintenance, and product dependability. To begin with, the side-glow LED beads used in the market's transparent LED displays are not flexible, consistent, or stable, resulting in high production costs and difficult after-sales service. Second, there are many products on the market that are in high demand, in small quantities, and are difficult to mass produce, which contributes to the high price of transparent LED screens.

(3) The path to "true transparency." The term "true transparency" refers to the requirement that the transparent screen be physically integrated with the glass structure.

(4) The question of standardization versus customization. Standardization can help to reduce costs, while customization can help to achieve a high level of harmony between transparent screens and buildings.

(5) The issue of light transmission through the transparent screen's back. When playing an advertisement on this screen, when designing the advertisement's content screen, the unnecessary background color should be removed and replaced with black, and only the part of the Expression content that should be rendered and played should be taken. It is a transparency effect when the black part does not emit light. This method of playback can significantly reduce light pollution.

We believe that the new transparent LED display has opened up a new field of application and has a broad market prospect, particularly in the field of "architectural media," meeting the needs of emerging markets and succeeding in creating a high-quality outdoor media resource. The abundant supply of glass walls represents a sizable potential market for outdoor media advertising. Because the advertising value of this market has not yet been fully developed, curtain wall is a new field of blue ocean in the face of the fact that urban outdoor advertising resources are becoming increasingly depleted. This field encompasses a wide range of structures, including urban landmark buildings, city buildings, airports, 4S auto shops, hotels, banks, chain stores, and other glass-walled structures with advertising commercial value.

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