Transparent LED screen wall design leads the new trend of outdoor advertising

Outdoor advertising has always been the most important market for LED screens, but in recent years, outdoor LED advertising has often encountered some obstacles and increased difficulty in auditing. The rise of LED transparent screens is expected to break the limitations of existing advertising approval and open up new perspectives.

Rapid increase in product market share

As we all know, the development of transparent LED display and related products began in 2012, but the development of this market is still immature, transparent display market acceptance and awareness of LED display to be improved customers are still at the primary level, relying on LED large screen and glass screen is difficult to promote. However, after years of efforts, we can see the rapid development of this new technology display, many LED display manufacturers are engaged in the development and production of this display.
 
In addition to a few early market entrants, more and more new faces are joining the development of this product. With the increase in R&D teams and production plants, the industry can't help but worry whether transparent LED displays will fall into the current confusing situation of narrowing gaps, and whether this is more conducive to the promotion of environmentally friendly products. The ability of one company is limited, to promote this LED display in the whole market and expand the application field, many companies need to cooperate with each other to let consumers quickly grasp the basic knowledge of this product.
 
At present, transparent LED display with new application forms, leading technology development and design close to the needs of the public, growing market, rapid growth in the LED display industry, a new blue ocean field has emerged.

 
Breakthrough of the original outdoor advertising model
 
Traditional outdoor LED screens are large, difficult to maintain, poor heat dissipation, and if falsified, will cause major fire/collapse accidents and limit product development. Due to the safety of the public environment, the approval of outdoor advertising products has become increasingly difficult in recent years, and some regions have even banned the installation of outdoor advertising LED screens. In the face of these challenges, "compact" will be one of the key development directions for LED display companies. This not only saves energy, beautifies the appearance, but also enhances the applicability of the LED screen. That is, reduce transportation, installation and maintenance costs, save space, increase the adaptability of the existing structure of the building, which is conducive to the transformation of LED display from "stand-alone device" to "decorative device". LED transparent screen is serving the development direction of "thin and light", is expected to break through the existing outdoor advertising forms.
 
Transparent curtains are mainly characterized by high transparency, good light and air permeability, and do not affect the original light and architectural vision, so they also have the inherent advantages of heat dissipation and thin texture. This effectively avoids the traditional outdoor advertising recognition of the bearing capacity of the product, no steel structure is required, and the installation will not affect the aesthetic design of the building's appearance.
 
At present, the development of transparent LED display brings consumers an unprecedented visual experience and a new application experience, giving customers more choices.

 
Curtain wall design instead of traditional outdoor advertising screen
 
With more and more glass curtain wall design in recent years, the demand for personalized design is also increasing, the limitations of traditional outdoor advertising screens, the standard characteristics of the product will not be diversified. Market demand.
 
To date, the advertising value of the LED screen market has not been fully developed, in the case of financial resources have not been fully developed, the curtain wall will become the new blue ocean of this new technology LED screen application market. Increasingly depleted. This field has a wide range, such as urban buildings, shopping malls, airports, 4S auto stores, hotels, banks, chain stores and other high-priced glass curtain wall buildings with advertising commercial value.

In addition, most of the transparent LED screens are now customized route, mainly used to assist customers to complete a technical application project or stage rental application to achieve customer differentiation and customization ideas. In the future, with mass production, there is huge room for development and its display technology will be increasingly enhanced. At the same time, according to the current installation specifications of glass curtain walls are different, the requirements of transparent LED screen products are also different, want to better development in the field of curtain walls, transparent LED must overcome this technical problem.