Why Retail Stores Should Use Standing LED Advertising Displays?

In the increasingly competitive retail business context, attracting customers' attention in a few short seconds at the point of sale is a decisive factor. Traditional posters, paper standees or static signs are gradually losing their appeal due to their limited ability to convey messages. Instead, vertical advertising screens (LED standees) are becoming the top choice for modern stores thanks to their flexibility, aesthetics and outstanding communication effectiveness.

1. What is a vertical advertising screen?

A vertical advertising screen is a vertical digital display device, usually using LED or LCD technology, designed like a traditional standee but integrating the ability to play video, animation, sound and interactive content.
This product can be placed in the lobby area, entrance, payment counter or other locations that are most noticeable to customers.

The difference between a vertical LED screen and a static billboard is the ability to update content flexibly and the vivid display effect. Instead of having to print and change posters manually, businesses can simply upload new videos or images via USB, Wi-Fi or a remote content management system — saving a lot of time and operating costs.

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2. The trend of switching to digital advertising screens in the retail industry

According to recent market surveys, more than 70% of consumers said they were strongly attracted to dynamic images and videos at the point of sale. Meanwhile, stores that apply digital display technology recorded 2-3 times higher engagement and brand recall rates than traditional advertising methods.

Large corporations such as Starbucks, Uniqlo, Circle K or Guardian have quickly switched to a vertical advertising screen communication model, helping to create a more modern, consistent and professional shopping experience. This shows that the trend of "Digital Signage Retail" - digital advertising at the point of sale - is becoming the new standard of the global retail industry.

3. 5 reasons why stores should invest in vertical advertising screens

3.1. Attract attention and increase customer stop rate

In a retail environment, the “first 3 seconds” determine whether a customer will stop by your store or not.
A vertical advertising display with animation, vibrant colors and eye-catching videos can increase the ability to attract attention many times over a paper poster.
When the content is creatively designed – such as a clip introducing a new product, a promotion or a brand story – viewers are more likely to be attracted and proactively enter the store.

3.2. Increase communication efficiency – Reduce long-term costs

If you have to print dozens of posters, banners, and standees each time you run a promotion, the total cost of printing, replacement labor, and implementation time is not small.
With vertical advertising screens, all of these operations are shortened to just one click: update content via software.
Although the initial investment cost is higher, in the long term, businesses save 60-80% of the communication budget at the point of sale.

3.3. Flexible content – ​​Customizable for each sales moment

Each time of day can be a different sales opportunity.
For example:

• Morning: show coffee and pastry combo video.
• Lunch time: fast food combo advertisement.
• Evening: play “Happy Hour” promotion video.

Vertical advertising screens allow you to proactively change content in real time, by region, or even based on customer behavior data – something that traditional printed materials simply cannot do.

3.4. Increase professionalism and brand experience

The customer's first impression of the store comes not only from the products but also from the display images and the technology you use.
A sharp, luxurious vertical LED screen, playing brand videos or vivid menu images will create a modern, classy feeling, enhancing the business image.
Especially for chain stores, using the same display standard across the system helps maintain a consistent brand identity and increase customer trust.

3.5. Measure the effectiveness and optimize marketing campaigns

Another important benefit is the ability to measure advertising effectiveness.
When combined with a content management system (CMS) or camera sensors, advertising screens can record data on viewership, display time, and interactions, thereby helping marketers easily analyze and adjust content for maximum effectiveness.
This is a huge step forward compared to traditional advertising, which is difficult to control actual effectiveness.

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4. Practical applications of vertical advertising screens in the retail industry

4.1. Supermarkets and convenience stores

Supermarkets and minimarts use vertical LED screens to display promotions, introduce new products or guide customers.
Placed at the entrance, payment area or between rows of goods, the screen helps information to be transmitted instantly, while stimulating customers to buy more related products.

4.2. F&B chains and coffee shops

In the F&B industry, images of food and drinks have a strong visual impact.
Vertical advertising screens help stores display menus, promotional combos, or eye-catching mixing videos, contributing to increasing appetite and making ordering decisions faster.
Many big brands such as Highlands, The Coffee House or Gong Cha have applied this type of screen right at the order counter to attract customers as soon as they enter.

4.3. Fashion, cosmetics and spa stores

For the fashion and beauty industry, brand image and presentation style play an extremely important role.
A vertical LED screen, showing a new collection lookbook, behind-the-scenes videos or KOL feedback helps to enhance the aesthetics and shopping experience.
In a spa, the screen can introduce service packages, before-after treatments, or appointment instructions, creating a sense of professionalism and prestige.

4.4. Shopping malls, showrooms, exhibitions

In areas with high traffic density, vertical advertising screens become “silent salesmen” – continuously conveying messages and brand images without the need for staff to stand and introduce.
This is an ideal solution for businesses that want to promote products in open spaces, where every second of customer attention is precious.

5. Factors to consider when investing in vertical advertising screens

To ensure efficiency and durability when investing, shop owners should carefully consider the following factors:

5.1. Screen quality and brightness

High resolution (Full HD, 4K) and good brightness (at least 350–700 nits) help the image to be clear in different lighting conditions.
If placed near glass doors or in a place with strong light, you should choose a vertical LED screen instead of an LCD to ensure good display.

5.2. Suitable size and location

Popular sizes today range from 43 inches to 65 inches, depending on the size of the display space.
Ideal placement is near an entrance, main walkway, or waiting area where there is direct visibility and high dwell time.

5.3. Content Management System (CMS)

A professional CMS allows you to control multiple displays remotely, schedule content automatically, delegate permissions to marketing staff, and monitor display performance in real time.
This is especially useful for chain stores or multi-point retail systems.

5.4. Creative content and brand consistency

No matter how advanced the technology, the deciding factor is still the content. Create short videos, eye-catching images, clear messages, and maintain a consistent brand identity (colors, logo, tone of voice).
A good campaign is a harmonious combination of display technology and content creation strategy.

6. The future of vertical advertising screens in the retail industry

The rise of AI and consumer behavioral data is ushering in a new era of point-of-sale advertising.
In the near future, vertical advertising screens will be able to analyze the gender, age, and consumption habits of viewers to automatically display appropriate content – ​​for example, displaying ads for cold drinks to male customers on a summer afternoon, or skin care products to female customers in the evening.

In addition, the integration of touch technology, QR codes and contactless payments will turn vertical advertising screens into two-way interactive channels - where customers can not only watch but also shop directly on the screen.
This helps businesses both promote and measure consumer behavior instantly, bringing superior efficiency compared to traditional advertising models.

CONTACT INFORMATION

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Hotline: 0988.89.5066 - 0933.33.5066

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